The $MISA token is backed by an 11.5-hectare cassava plantation in Central Java. PT MSA plans to enhance the land's productivity by cultivating high-quality cassava for export and establishing a processing plant, which will also source from local farmers.

PT MSA aims to launch a crypto exchange focusing on asset-backed tokens, differentiating it from general exchanges. Additionally, it will support startups and MSMEs in Indonesia by facilitating token issuance for fundraising, leveraging the growing interest in crypto investments.